Nine Inches of Nicky and the future of Thai porn

It’s a hot Sunday afternoon outside a PTT gas station’s Cafe Amazon, and a small crowd of reporters have gathered to see a motley band of photographers, writers and others volunteering  to support one man’s bid to “revolutionize” porn in Thailand.

Before giving him a chance to talk about all his ambitions and frustrations, there was one urgent question to ask the man few know as Sura Theerakon: Why nine inches?

“And why not nine inches?” came the annoyed reply to the all-to-frequent question before settling into his groove. “Nine-inch classic, all dick! Nine-inch classic, baby!”

One clarification however: “It’s actually 10 inches these days, though,” the Thai-English entertainer added.

But which side of the ruler did you use?

“I used a huge protractor. Come on,” he insisted. “When you hear it, you remember me. You remember my nine inches!”

There is no one quite like Nine-inch Nicky, who’s raised eyebrows and curiosity ever since he earned his fame and name for his penis over a decade back, and who, as promised, was holding court on a recent afternoon at a Lat Phrao gas station to discuss his plans for more porn.

A long road led Sura from Southern California’s Inland Empire to his life as a softcore adult star in Bangkok, one that fell out of view until he rushed an Asoke protest stage during the height of the Bangkok Shutdown last year to chew out the crowd (Today he seeks distance from the politics, claiming to Coconuts he was oblivious to the protests gripping the city and thought it was “a concert”).

That brought him a resurgent popularity/villainy and since then he’s been back in the media spotlight again for the recent vlog vowing to revolutionize Thai porn, which he said once again unexpectedly attracted thousands upon thousands of haters and supporters.

The misunderstood provocateur

But Nicky is prickly, and at Cafe Amazon a number of things are getting under his skin. Foremost on his mind is the subsequent shutdown of the “Nicky Pimpz” Facebook page he’s had for years, something he holds some semi-paranoid conspiracies about whom to blame.

“The fried-chicken rant girl was even ruder than me. Every word I said in the video was polite, and yet my Facebook was closed,” Nicky lamented. “What did I do wrong?”

He said the sensation caused by the video was unexpected:

“Nobody actually expects if they shoot a video at home with their phone and post it on Facebook, so many people will share it. If I could figure that out every time, I’d be rich.”

Losing Facebook also made it impossible for the 36-year-old to sell his Nicky Pimpz-branded penis pills, or contact his relatives for that matter.

Instead of retreating however, Nicky said he has no choice but to push forward with his “Nine-inch AV” mission, the special R-rated film production he’d put out the call answered by the crowd of volunteers and curious media at Cafe Amazon.

He said he doesn’t expect riches, but wants to create his sexy masterwork and proudly upload it to YouTube as promised.

So what’s revolutionary about uploading sexy videos?

Nicky said it’s the opportunity to be part of it. To him, the revolution means giving anyone who wants to get involved and contribute to making porn an opportunity to shine.

“When people think about movies they think of perfection, but my movie must not be perfect,” Nicky later mused on his YouTube channel, where he posts daily vlogs about his progress. “Everything is spontaneous. Our movie will film in one take. No script. If it’s wrong, we don’t give a shit. We don’t care about any shit in life.”

Looks like Nicky has his concept. Now he’s building his team.

A screenplay writer, director, some photographers and potential sponsors were among the 10-or -so souls who showed up at Cafe Amazon. One dude showed up just to say he’s got some girls in his stash available.


Nicky meets with volunteers for his R-rated project at a Cafe Amazon in Lat Phrao. Photo: Coconuts Bangkok

Nicky led the meeting, discussing the roles people would play and fielding questions about his first proposed project: Loki Rider, a sex flick about a stud who sleeps all day and fucks girls all night on his big bikes.

“Think about life,” Nicky said in an interview. “Monday to Friday, people have their office jobs. On weekends, they go to lunch and movies. That’s all you do in life? I don’t want to be like that.”

The project may be crowd-sourced porn, but there’s no question who’ll be doing the bike-riding and girl-fucking.

“I want to be the Loki Rider,” he said. “I want to have a fun life! It’s a good activity we’re doing here.”

R-rated or racier films suffer due to piracy, as audiences would rather download and watch them at home. So Nicky plans to sell his nine-incher by building an audience and buzz to drive YouTube views and interest from sponsors. Maybe there will be product placement, maybe something more innovative – he’s not sure yet. After all it’s been 12 years since his first erotic scene in Love Forever (2003) went direct-to-VCD, then the industry’s response to changing habits.

Ups and downs, ins and outs

Years ago, when he was just “Nicky,” Sura was a shooting star in the constellation of the mainstream entertainment industry.

“Fate took its course. I used to be an actor and model, and then the company didn’t support me anymore,” Nicky recalled of his prime days past as a big-screen actor with a singing contract from RS Music. “Then one day I posed nude, and I was famous, which took me into R-rated movies.

I’m not going to be one of those desperate actors who end up selling noodles.

Growing up in Upland, California, Nicky had his star moment when his mother moved back to Thailand in the ‘90s, when Eurasian faces dominated television. Nicky was hired to sing “Love Me, Love Man-U,” a song about football.

“In life, you can only choose [what to do] if your dad is rich; otherwise, you gotta do what you gotta do,” Nicky said. “In life, you don’t always turn out what you intended to be. I wanted to be a chef when I was young. That didn’t happen.”

After his RS Music contract expired, Nicky slipped fully into softcore, where he found a new passion acting and eventually producing and directing.

“I’ve always enjoyed shooting because I like what I do. I like being on the set,” he said. “In Thailand, when people get older, they can’t be an actor anymore, not like in the West. Big companies, they exploit our youth and throw us away when we’re old.”

Nicky said he opted to build his own value and do his own movies.

“I’m not gonna be one of those desperate actors who end up selling noodles,” he said.

While the name Nine-inch Nicky sounds pretty hardcore, the actor stays strictly softcore. He says he prefers erotic scenes with stories instead of pumping out straight-up fuckvids, which he thinks “look like something National Geographic would show.”

“I’m an actor, not a fucker.” he said. “I have my concept. I wouldn’t accept the offer if porn companies in the United States or Japan hired me to star in it. Honestly, I can’t fuck like those porn stars.”

Asked if he could spend sexy time with anyone in the world: dead, alive or fictional, Nicky’s imagination stretched back all the way to 2007 to find his answer.

“Megan Fox … when she was in Transformers,” he declared. “Now she’s kinda old.”

While Loki Rider is just getting off the ground, Nicky just cast his first actress Sunday. Her name is “Cheesecake,” but he won’t be putting his nine inches into the Cheesecake as he only does simulated sex, swearing he’s never even “seen any actress’s pussy in his life.”

Meanwhile his mind is already thrusting ahead to his next project.

“The second film will be called Twins. I think the actor should look like Gollum, or even better, a midget!” said Nicky, his excitement building. “There are so many handsome guys these days, but if you want weird, come to me!”

Whatever is said about Nicky, he’s got no lack of ideas, or at least the beginning of them. However, Nicky is prickly, and he seems preoccupied with how he’s perceived and what people think about him.

Once Loki Rider makes some cash, he’ll said he’ll pay his staff and then establish the “Nine-inch Foundation” for disadvantaged youth.

“Maybe we buy 300 lunch boxes to give away in a disadvantaged community in Khlong Toei,” he ideated. “I have good intentions, but look at how people think of me.”

All photos: Courtesy of Nicky Pimpz

Related:

Nine-inch Nicky needs your help revolutionizing Thai porn

Drunk ‘Nine-inch Nicky’ arrested for drunken ‘rampage’

Photos: When Nine-inch Nicky went gay

Nine-inch Nicky intrudes onto Asoke stage, curses protestors



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