Johnnie Walker’s latest video is made for Americans, but the takeaways for Thailand are hard to ignore


Everyone from Alabama to Ang Thong followed the American election earlier this month. Add to that the fact that it’s the holiday season – which means plenty of evenings of clinking glasses and having conversations about the future – and Johnnie Walker’s new video couldn’t have come at a better time.

The 90-second clip is about so much more than whisky. The moody video starts off with a voice over quoting the lyrics of American folk singer Woody Guthrie’s 1940 song “This Land Is Your Land”.

The meaning behind the lyrics soon becomes clear: The average person, in their daily struggle, contributes to the progress of their nation. It’s about inclusivity and diversity.

The emotional voice over features a lightly accented voice speaking both English and Spanish. And those average people we just mentioned? They’re from all walks of life, with all colors of skin.

It’s a message of unity and equality for the American people during these turbulent times, but it’s also a message that resonates all the way over here in Thailand.

Whether in Bangkok or Buriram, each one of us is going through our daily grind, trying to achieve the same things in life: progress, prosperity and love.

The video ends on an optimistic note, reminding us to “Keep Walking”, keep striving and keep working together. That pretty much sums up the current spirit in Thailand too, don’t you think?

Give the video a watch below, and just see if it doesn’t pull at the ol’ heartstrings.

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